Every guest. The same questions. Very different answers. Honest conversations about AdTech and MarTech in the Middle East — like radio used to make.
This region is moving fast — retail media, programmatic OOH, AI, data regulation, platforms scaling across vastly different markets. But the real stories behind that growth rarely get told. So we ask everyone the same things, and let the differences in the answers tell the story.
Who are you, what do you do, and what path led you into AdTech in the Middle East?
Long-form. Fixed for every guest in Season One, so patterns surface across the region.
Thirty seconds. Five questions. One-word answers. No hiding.
Take us back to the moment you realised the Middle East was genuinely different for advertising or AdTech — what happened?
What's the biggest AdTech or MarTech mistake you've seen companies make when entering or trying to scale in this region?
Tell us about a campaign, product, or situation that made you think: "this could only have happened in the Middle East."
How has working with brands, agencies, or governments here changed the way you personally think about advertising or technology?
What's one AdTech or MarTech trend in MENA that people outside the region are completely misunderstanding right now?
If you had to build or sell an AdTech or MarTech solution in the Middle East from scratch today, what would you do differently?
Five years from now, what will advertising in the Middle East be known for globally — and what needs to happen for that to become reality?
Thirty seconds. Five questions. One-word answers. Tape's rolling.
The first guests are facing the seven questions. Builders, buyers and operators from across the region.
Coming SoonSame questions, different chairs. The patterns start to surface from episode two.
Coming SoonFollow Dom on LinkedIn for announcements, clips, and the patterns emerging across answers.
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your host, DomDom Kozak has spent his career inside the machinery of advertising technology, now in the Middle East — building programmatic out-of-home across Oman, the UAE, Saudi Arabia, Bahrain and beyond.
He's watched global playbooks crash into regional reality, and regional ideas outpace the playbooks. This podcast is his attempt to get those stories on tape — before the press release version wins.
Dom on LinkedIn →Builders, sellers and scalers of AdTech in the Middle East — you get the questions in advance. They're the same for everyone, and they're right here on this page. No gotchas. Just bring the truth.