Every guest. The same questions. Very different answers. Honest conversations about AdTech and MarTech in the Middle East — like radio used to make.
This region is moving fast — retail media, programmatic OOH, AI, data regulation, platforms scaling across vastly different markets. But the real stories behind that growth rarely get told. So we ask everyone the same things, and let the differences in the answers tell the story.
Who are you, what do you do, and what path led you into AdTech in the Middle East?
Long-form. Fixed for every guest in Season One, so patterns surface across the region.
Thirty seconds. Five questions. One-word answers. No hiding.
Take us back to the moment you realised the Middle East was genuinely different for advertising or AdTech — what happened?
What's the biggest AdTech or MarTech mistake you've seen companies make when entering or trying to scale in this region?
Tell us about a campaign, product, or situation that made you think: "this could only have happened in the Middle East."
How has working with brands, agencies, or governments here changed the way you personally think about advertising or technology?
What's one AdTech or MarTech trend in MENA that people outside the region are completely misunderstanding right now?
If you had to build or sell an AdTech or MarTech solution in the Middle East from scratch today, what would you do differently?
Five years from now, what will advertising in the Middle East be known for globally — and what needs to happen for that to become reality?
Thirty seconds. Five questions. One-word answers. Tape's rolling.
In this episode we cover the realities of the region, the mistakes outsiders make, and where The Trade Desk sees the market heading. **Quick-fire:** - MENA…
▶ Listen on Spotify6 Jul 2026 · 30 min Ep. 002Oliver's core argument: this region doesn't just move fast, it refuses to come second — and that changes everything about how you win here. He unpacks why being on…
▶ Listen on Spotify13 Jul 2026 · 22 min Ep. 003Sunil's through-line is deceptively simple, and he keeps returning to it: the global playbook doesn't work here. He realised it the moment he flew in to launch the…
▶ Listen on Spotify20 Jul 2026 · 28 min Ep. 004Trevor describes his seat plainly: he's responsible for where clients' money goes "and if it's working or not," across the full mix, not a platform person but "the…
▶ Listen on Spotify27 Jul 2026 · 23 min Ep. 005Kelly-Marie Fernandes has spent 17 years in advertising and adtech, from India to the UK to the Middle East, building and selling data solutions with Yahoo, Amazon…
▶ Listen on Spotify3 Aug 2026 · 22 min SpecialFive episodes in, and five people who build, sell and spend money in this region have answered exactly the same seven questions. No guest this time. This is what…
▶ Listen on Spotify10 Aug 2026 · 13 min →Follow Dom on LinkedIn for new episodes, clips, and the patterns emerging across answers.
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your host, DomDom Kozak has spent his career inside the machinery of advertising technology, now in the Middle East — building programmatic out-of-home across Oman, the UAE, Saudi Arabia, Bahrain and beyond.
He's watched global playbooks crash into regional reality, and regional ideas outpace the playbooks. This podcast is his attempt to get those stories on tape — before the press release version wins.
Dom on LinkedIn →Builders, sellers and scalers of AdTech in the Middle East — you get the questions in advance. They're the same for everyone, and they're right here on this page. No gotchas. Just bring the truth.